GHD is one of the leading hairdressing brands worldwide, synonymous with style and sophistication, with the best range of products loved by both stylists and consumers.
In 2019 they faced a challenge of territorial expansion across Europe and had to manage the signing of their commercial distribution contracts in an agile, secure way and with the best signing experience.
If you want to know how Signaturit’s electronic signature helped them, keep reading!
The challenge
GHD identified the opportunity to digitize the management of distribution contracts for its products and SEPA mandates in Spain, Portugal, France, Belgium and the Netherlands through electronic signatures.
However, they were clear that the new tool to be adopted had to be easily integrated into their CRM business management and also needed to offer a simple signature experience for a user without much digital culture.
“With the implementation of the electronic signature we have digitized 100% of our distribution contracts and SEPA mandates in Spain, Portugal, France, Belgium and the Netherlands”.
David Sanchez, Operations & Systems manager GHD Spain
Solution
To solve it, they contacted Signaturit in January 2019 and since then they have been using the advanced signature with full legal guarantees, creating an automated workflow for their salespeople.
This process allowed their sales team to digitize 100% of their distribution contracts and SEPA mandates, improving the synergy between the legal, commercial and financial areas of the company, since the solution was integrated via API in their CRM for commercial management, offering a centralized repository for all of them.
- A GDH salesperson goes to a hair salon to close a sale.
- He fills in the data he needs in his CRM to generate the contract and SEPA mandate.
- His CRM generates a pdf that he sends by sms to the person in charge of the hairdressing salon for his signature.
- The buyer only has to open the sms and sign the contract by drawing his signature with his finger.
After the signature both parties receive a copy of the signed documents and GHD archives it in its CRM.
You can use the web platform or integrate with your commercial software.
Results
Signaturit’s solution allowed them to digitize all their distribution contracts in different countries, getting 90% of their contracts signed on the same day they were sent to sign, eliminating 290 thousand sheets of paper and saving 368 working days.
to sign, eliminating 290 thousand sheets of paper and saving 368 working days.
The advantages of digitizing your commercial proposals:
- For your customers who sign SEPA contracts and documents: it elevates their experience by not requiring any app and completing the purchase conveniently.
- For the GHD sales team sending the documents to be signed: Accelerate their commercial flows, prevent errors and increase their productivity.
- For managers: Easy native integration into your CRM, reduce costs and shorten sales cycles.
Plans with Signaturit Group
Currently, a team of 50 salespeople are using the e-signature solution in different countries, accelerating their sales cycles and improving their productivity. Incredible!
They also want to expand this tool to the UK, Ireland, South Africa and Hong Kong markets. And beyond the business use case, they want to digitize their HR department in the coming year.
Big projects are on the way! We hope this success story will inspire you to implement this innovative solution in your company and streamline your workflows.
“We get 90% of our commercial proposals and SEPA documents signed in a single day without printing and integrated into our CRM”.
David Sanchez, Operations & Systems manager GHD Spain